Project location: London
https://www.prudentialridelondon.co.uk/ | @RideLondon
Latest Activity: 4 months, 1 week ago
Created: Monday July 9, 2018
Developed by the Mayor of London and his agencies in 2013, Prudential RideLondon is the world's greatest festival of cycling. The sixth edition will take place over the weekend of 28-29 July 2018.
While the Mayor and his agencies are the custodians of Prudential RideLondon, the event is managed by the London & Surrey Cycling Partnership (LSCP), a partnership between London Marathon Events Limited (owners and operators of the London Marathon since 1981) and SweetSpot Group Limited (operators of the Tour of Britain).
LSCP works with Transport for London (TfL) and London & Partners (the Mayor’s official promotional organisation) to coordinate the significant technical requirements for the event and work in partnership with London Boroughs, Surrey County Council, The Royal Parks, London Legacy Development Corporation and British Cycling, who are each integral to the delivery of the event.
This flagship event is part of the Mayor and TfL’s cycling programme. More will be invested than ever before to create more safe, easy and well-connected cycle routes across the Capital; to encourage more healthy and active travel. The programme includes new cycling infrastructure (including a network of Cycle Superhighways and Quietways), Cycle Hire, investment in cycle parking, community projects and events. TfL work with schools and businesses and deliver cycling training, free to anyone living, working or studying in London in partnership with London’s boroughs.
Prudential RideLondon provides a fantastic platform to help fulfil The Mayor and TfL’s goal of encouraging more people to cycle more safely, more often. TfL anticipates tens of thousands of spectators and participants every year will take up regular cycling after each event. This will be achieved by creating massive engagement with participants, spectators and media alike.
There is no other closed-road event like it that combines the fun and accessible element of a free family ride in central London with the excitement of watching the world’s best professional cyclists race in the Prudential RideLondon-Surrey Classic and Prudential RideLondon Classique.
Taking a cue from the London Marathon, amateur cyclists also participate in the Prudential RideLondon-Surrey 100 – a 100-mile challenge on the same closed roads as the professionals, with the added incentive of raising money for good causes. Since 2016, the event has also featured the Prudential RideLondon-Surrey 46 – a 46-mile sportive created specifically for newer and also younger cyclists.
To capture it all, the best action is broadcast live on TV in the UK and internationally, to be seen by an audience of millions.
Prudential RideLondon also generates sustainable, long-term economic benefit to London and the UK alongside the money raised for good causes; as participants and spectators alike come to London both from the UK and overseas to spend their time and money in the capital. More than £53 million has been raised for charity since 2013.
After the inaugural event in 2013, the vision for Prudential RideLondon – to be one of the world’s leading cycling events and a lasting legacy of the 2012 London Olympic and Paralympic Games – has become reality.
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